Prism Logomark Exploration

I don't often get too to re-design a logo, but when I do, I enjoy the process.

And I'm always perplexed by the complexity of the process involved, yet the outcome is, quite often, a downright plain symbol. But behind the scenes that logomark stamps a certain emotional impression towards the target audience that lasts for ages.

So, one must be careful of each curve he draws. It makes me ever appreciate the artisan-like craft of logo designers and the reason why a simple shape completed in a couple of minutes can cost thousands of dollars.

Zlatko Najdenovski
A non-award-winning ˗ˏˋdesignerˎˊ

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