Don M. Ouwens

Vehicle Leasing - Web & UI Redesign Concept

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Vehicle Leasing - Web & UI Redesign Concept modern orange automotive leasing ui ui design web design

New design concept for a leasing company in the automotive industry. The client's aim is to be different and clearer than their competitors when it comes to vehicle range and pricing.

With a unique design approach in the automotive field comes a bold colour scheme and a clear, yet simple site layout.

At the same time I tried to improve the user experience significantly by simplifying the user flow and introducing the customisation options right from the beginning instead of guiding the user through complicated forms before they'd see the price of the vehicle.

Don't forget to check it out the second shot and the full page design attached!

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