Amitabh Verma

Air India logo

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Air India logo air india visual design graphic design photoshop illustrator rebrand wheel swan airline logo branding illustration

Air India's logo is a stylized swan with a superimposed wheel. The graphic looks good, but the swan isn't really visible, and the wheel actually looks more like a flower.

To make these ideas clearer, I added a curve to the red background to represent the swan's wing. The wheel is made more apparent by changing its form. I twisted it to creats a sense of dynamism and movement, as well as depth.

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