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Building a new landing page that helps drive SEM leads.
This page is more in process than what I normally post, but still fun to share. The goal of the page is to nearly double our current conversion rate compared to our old page in order to drive sales and continue our marketing push via search.
My goal with the page is to hide the form behind a popup that way we can use more of the screen real estate for our best trust signals. (quotes and the "why" section)
We are also rolling out chat to help offer users a secondary option on the page as a lower bar of entry. I hope we can keep the kid eating ice cream, everyone would want to talk that kid!
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