Reinbows

WIP for a non-profit that uses horses for therapy to teach kids anger management, confidence, and other life skills.

Current logo uses a rainbow gradient which doesn't work for so many reasons.

My effort has been exploring how to create a black and white "coloring book" aesthetic that can accommodate, but doesn't depend on, the rainbow.

I also needed to find a way to bring the human-horse connection into the mark since the horse head alone didn't tell the whole story.