Gauge Seth Akkerman

Stargazing: Telling the Future with Predictive Analytics

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Stargazing: Telling the Future with Predictive Analytics navigating stars analytics predictive ecommerce magic editorial illustration

This was a fun illustration to develop because I was able to pull in a lot of metaphors from within the article. The author touched on the concept of recognizing patterns during sea exploration and how that has evolved into recognizing data in business analytics. Neat stuff. You can read the article below:

https://gauge.agency/articles/stargazing-telling-the-future-with-predictive-analytics/

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