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I was beyond stoked when @Joshua Krohn tapped me to help out with the updated Storybots logotype. This was my initial pass. I've attached a sketch and before and after shots to get an idea of where the first round of this transition started to develop.
Our goal was to clean up some weird vector points, update the gear within the "O" to have less "teeth" to increase legibility at smaller sizes, and fix some of the counter spaces that seemed a bit out of place.
Joshua took over from here and took it to the finish line. This was a fun one fo sho.