Akademia Pomorska w Słupsku

Our task was to come up with an idea for communication and to design a new visual identification system for the Akademia Pomorska. After workshops with the staff, analysing the materials and meeting with the students who were most engaged in the schools life, we decided, both innovatively and boldly, to show the changes which were in progress and the new direction the school has taken; to present Akademia Pomorska /Pomeranian University as an educational facility, which gives priority to high educational standards, development and pioneering technologies as well as keeping in touch with its students, while still remembering about its humanist soul.