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UX X ACTIVITIES X MAMMUT ux ui shop interface grid skiing outdoor fashion e-commerce concept sports

Hello friends,

We want to give you a little insight into our e-commerce project for Mammut (the Swiss Outdoor Brand) in the next days.
Today we want to start with an insight on our UX Concept.

How to sell outdoor products better than over the activities they are made for ;) That's the reason why we put a strong focus on filtering an navigating through the shop via activities.

We created icons for every discipline, on which we will have closer look in the next shot and spread it all over the interface. Every product is linked to an activity. Every activity has it's own detail page where you find stories from athletes get insights on why the product is best for this sport and of course you find all the related products.

We are eager to hear your feedback!

Have a great week & Stay tuned!
Cheers Alex!

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