Denali NPS SPRING 18

Heres another of the handful of National Parks x REI Co-op graphics for the Spring 18 season. This one was a fun challenge to keep with the play on simplicity and positive and negative space like all of the other graphics. We wanted to stay with in those guidelines without it just being the mountain itself. So after a lot of brain racking this direction came to be. We wanted to depict the feeling of being on the mountain and when you’re on a giant snow covered mountain with a lot of jagged ridges this is the view you’re going to get a lot of.