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I'm working on a new portfolio and felt like I needed a fresh new icon.
I wanted something simple that included my initials. I also wanted to include two triangles if possible. Two triangles would tie it to the fundamentals of designing services. One triangle represents a user that you observe. This user has goals (jobs), obstacles (pains), and desired outcomes (gains). The triangle represents a product or service that you design. Your product should work to address the user’s jobs, pains, and gains. This logo take the three elements for each side and represents them in a logo.
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