Focus Lab Joshua Krohn

Fieldwork Brand Guidelines

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Fieldwork Brand Guidelines typography icon packaging hand lettering script logo brand identity style guide guidelines branding focus lab

We shipped the final files for Fieldwork's new brand identity last week. Building out brand guidelines is one of my favorite parts of the project. Through months of work, we work together with our clients and it's so exciting to see the final product.

These guidelines are a bit different than ones I've done in the past because of the badge and typography system. There was a lot more explanation needed simply because it's easy to overdo usage of these elements.

It's difficult to think of all the use cases. But taking the time to document as many scenarios as possible only sets your clients up for success.

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