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Complete 1-year redesign and rebranding project of Wrapp, going from a coupon service to a universal cashback loyalty program. The idea is you connect your card, and the app handles the rest (hence the retro robot/AI style). UI & Design System attached.
Wrapp has since been acquired, and is now available under the name Meniga Rewards;
Google Play: http://bit.ly/30IatF6
App Store: https://apple.co/2RAD9Md
Excerpt from very kinds words written in a letter of recommendation by Fredrick Tallroth - Head of Product at Wrapp:
"..Gustav showed a great professionalism in his approach to product design and mastered to balance a pragmatic view on problems that needed solving without losing design integrity and quality.."
Role: Head of Design, collaborating with design agency Kurppa Hosk.