Fishermen Labs Julian Lozano

Anta - Product Page

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Anta - Product Page nike interaction prinicple web website store warriors goldenstate landing nba ecommerce basketball

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Last year, we collaborated with Anta in bringing the Chinese brand to the U.S. market. The challenge was to create a new apparel brand to compete with the likes of Nike and Adidas.

I went with a dark theme on the product page to showcase the shoes more dramatically. I animated this using principle.


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