United Rifle Association

Seal design for a recent pitch at Preacher.

Few months ago, AdAge asked Preacher to tackle the gun-fatality epidemic in a way that could help lead to a solution in hopes of encouraging creative community to submit ideas that confronts the issue of gun violence and get sponsors to produce the most promising work.

Our idea was to launch an organization called United Rifle Association, an alternative to the National Rifle Association that aims to gather gun owners with more reasonable approach to gun rights and ownership.

Read more here:
http://creativity-online.com/work/preacher-united-rifle-association/53854
http://adage.com/article/creativity/stop-gun-violence/312289/