Toby Riley

REI Logo Rebrand

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REI Logo Rebrand mark rebrand adventure rei logo identity icon graphic design branding

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REI, in my opinion, really needs to redesign their logo. It is a bit outdated and unrefined. Here is my version of how the update should look. Keeping the trees and mountain elements, the bold text and the smaller sub text - as well as bring some color into the mix.

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