Middle Earth Travel

After 15 years of Middle Earth, TNZ tasked Digital Arts Network with designing a campaign which personalised a themed travel experience.

Users first answer 5 questions about different types of travel activities in New Zealand. The set of answers lined up to 4 different themed journeys, the themes being a Wizard, a Hobbit, an Elf and an Orc.

From here, we funnelled users through to itineraries which were filled with travel activities aligning to the themed Middle Earth characters.

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Motion design:
https://dribbble.com/shots/4190930-Middle-Earth-Travel

Full pixels:
https://www.newzealand.com/us/campaign/middle-earth-quiz/