The icon represents an abstract and symbolic approach to theme of "pigmentless" nature of blue eyes, the inspiration behind the name of this Wordpress-based web development agency - Webpigment.
On an intuitive level, it invites images of pixelized burst, expanding bits of data/code/content - it's exciting, dynamic and calls for attention and unique interpretations. Intentionally, the overall shape is also reminiscent of iris.
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