Mason's Secret Society

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Maha black world

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With cart blanche to build anything we could imagine, Conspire to Create has blossomed into a world-building exercise, where each beer in the limited release series has its own place within a broader world, and its own ties to Masonic lore.

With all the assets, icons, brand marks and logos created... it made designing out coasters, enamel pins, tap handles and t-shirts so much fun. This project was a true collaboration, externally with the brewery and internally between all designers, copywriters, strategist and developers. Love it when everyone gets to had their own magic touch! It was really one for the books. Can't wait to begin beer #2!

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