Cineworld, one of the UK's leading cinema groups, launched a new digital IMAX theatre system at their Edinburgh multiplex in December 2011. To mark the occasion and promote the launch, BD Network London commissioned this artwork for two 96 sheet billboards and all sorts of other touchpoints. Edinburgh is the first of four Cineworld locations to roll out IMAX theatre with additional openings in Nottingham, Sheffield and Crawley scheduled for 2012.
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