Strætó - Meistaraverk

In 2017 we run a campaign "Masterpiece" for our client Strætó, official Bus🚌 in Iceland.

I designed this online builder where users could design their own bus and submit it, the top voted design was then printed.
My challenge was to design intuitive UI and keep in mind that it should be responsive.

Here are some numbers in 30 days

105.167 users visited the page (1/3 of Iceland population)
1.755 bus designs
53.309 votes
12.000 shares

I will post more details on maybe even a case study, but in short the campaign was a success.