MNML Sean Nelson

Magnaframe Logo Process

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Magnaframe Logo Process typography expressway brand identity design logo

Looking back at some letters I altered for the Magnaframe logo. I decided to use Expressway Bold/Regular for the word mark, but the default lowercase A's interrupted the rhythm and didn't play nicely when paired with the lowercase R. The A's in the final logo were crafted out of Expressway's lowercase D.

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