Verapie - Logo for a bakergirl

Introduction: One of my clients, the master chef confectioner, whose cakes are so delicious that it is difficult to convey in words, decided to create a cute and attractive brand for her business.

Goal: Create a brand from scratch for the cake shop.

Vision: Sweet, cute, kind, cheerful, bright, happy, family, nice, modern, attractive, eye-catching.

Process:

• I studied the area and competitors, and analyzed trends;

• I invented a bright and memorable name using the combination of the client's name + one of her proposed products;

• I designed and developed a graphic logomark, visual images, and a stylish logotype.

• Using the logo I created business cards, labels, booklets, decorated aprons, and other elements of corporate identity.

Result: Customers of my client were delighted with the new image of the bakery and this had a positive effect on her business, as a result, I got a happy and grateful client who became my regular customer, and in turn, I became her regular customer)) Also, I got an article about this project here:

www.pickmytemplates.wordpress.com/2016/03/23/creative-pick-ilja-vostrikov-branding-goes-beyond-a-logo/