InVision Jared Granger

InVision—The Design Forward Fund

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InVision—The Design Forward Fund branding logo geometry simple f arrow forward fund

This is a project that’s very special to the folks at InVision. We've launched a $5 million investment fund, offering capital and internal resources to entrepreneurs and startups who are creating innovative new tools for designers.

Collaboration. Momentum. Simplicity. These were the driving themes of the project.

The letter “F” is formed by geometric shapes that come together to emphasize the dynamic, collaborative and guiding aspects required to build a product—together.

The simple shapes of the brand’s mark are strong. They’re elegant and timeless. The arrows support each other—they’re connected, pushing ideas forward. The upward cadence of the arrows reflect the positive changes the Design Forward Fund will make in the design community.

Looking forward to hearing what you think—and if you’ve got any awesome ideas for game-changing design tools, you should definitely submit an application.

Collaboration shout out goes to @aaron stump on this one!

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