When Modular grew from a local to a regional company, the cute "Joe's Sound" created in college wouldn't work. Since the owners designed sound systems like the Grateful Dead's "wall of sound", that worked with separate subwoofer, midrange and "supertop" speaker cabinets, we settled on Modular Sound as the new name.
Strictly rectangular shapes along with a red sound wave told the story visually. Modular had to stand alone, too, because we didn't want to tell everybody on the highway we were driving a million dollars worth of concert tour gear in our trucks.
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