The client was particularly keen to use lots of grungy paper textures and hand drawn illustration which produced an interesting contrast with their modern branding.
This shot is from the homepage, which features an image slider to push their latest beers. The little bottles are used as indicators for which slide you are on.
Each beer has its own branding to an extent, so each slide has to be personalised for each beer (colour, illustrations - the beetle in this instance). Out of shot is some descriptive text and a call to action.
This project uses Google Web Fonts and the font used in the heading is Ubuntu Condensed.
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