No Bite Me

No Bite Me has been a top selling product for SallyeAnder years. An herbal blend that is proven to repel all sorts of insects, No Bite Me is safe enough for everyone in the family—including infants and pets. It is a fabulous product with a cult-like following.

However, it was time for a refresh. We needed to bring it in line with the new SallyeAnder branding, but we couldn't create something unfamiliar. We needed to take the elements that customers had grown to recognize and love and gently improve them.

We started by cleaning up the elements we wanted to keep. We knew young Sam had to stay. Redrawing him was out of the question. So we took the artwork and literally tidied him up—removing line work and darkness in his face, brightening his colors, whitening the background and generally adding impact.