Amber & Ash: Product and Packaging Design
Another view of the packaging design for A&A.
For this task, we utilized our extensive discovery and audit process, which led us to two key insights:
1) Color is the most important factor for consumers when it comes to the design/aesthetics of cell phone cases.
2) The ideal number of choices for consumers to not feel overwhelmed is between six and ten.
With the combination of these two insights, the core idea for the brand was born. Targeting an audience of women who appreciate style and design, we decided to offer a well-curated selection of beautifully-designed, protective tech accessories that showcase seasonal colors inspired by the runway.
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