Kate Byrne

Sinclair Saratoga Logo

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Sinclair Saratoga Logo identity beer gold icons logo branding

Sinclair Saratoga is a fun, bright, LA-inspired restaurant located in Saratoga Springs, NY. The space is made up of three parts; a beer garden, event space, and game room. For the branding of Sinclair, it was important that all three spaces were represented while maintaining an overall unified look and feel. A beer mug, pinball and hop icons were created to represent each space, combined with the use of gold decals and pink menus to tie in with the colorful and playful feel of Sinclair.

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