I branded a restaurant in June and then just... never posted about it? Anyway! This is Front Street Deli in downtown Memphis, technically the city's oldest continuously running deli since 1976. They wanted a classic deli look with a bit of a throwback vibe to match the deli's history.

Their claim to fame is that part of The Firm starring Tom Cruise was shot here, so all of their sandwiches are named after Cruise movies (Mission Impossible, A Few Good Men) and all of their salads are named after his ex-wives (Holmes, Kidman). Most importantly, the sandwiches are delicious. Get the Mission Impossible if you find yourself down here.

Allie Mounce
Designer, illustrator, goods maker.

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