Larry Levine

Guitar Luthier Concept

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Guitar Luthier Concept design branding typography monogram craft woodworking wood instruments guitar

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It's always been a dream of mine to work on an identity for a guitar luthier or company. Although this was purely speculative it was still a lot of fun to work on. These were "rough" concepts that I provided to Ken Lawrence as options to refine his existing Monogram, in an effort to make it a bit more legible. See the attached sheet full of my sketches, including his existing logo to the left. While appreciative, Ken wasn't looking to make a change at this time.

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