Frederick Andersen

A data-informed facelift

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A data-informed facelift ibm plex 🔥 webshop danish ecommerce lamps

In anticipation of Le Klint's newest collection of Danish-designed lamps, we're preparing a minor facelift of their 4-year-old platform.

Mid next year we'll be pushing for a complete redoing our their codebase and CMS but for now, this will have to suffice.

I went with a more enticing and story-driven approach for the product view with a way larger focus on converting the user than previously—compare with their current setup.

As a side note: the product image remains sticky until the next section is in view, while the story of the product unfolds on the right.

This will go live at the beginning of the new year.

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