Parisleaf Benji Haselhurst

UF Foundation

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UF Foundation university of florida ux web design

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We created a website for The University of Florida Foundation – the organization tasked with collecting and distributing donations from a vast network of alumni and philanthropists. Their previous site made donating difficult, and navigating through 6,000 individual funds was a nightmare. We implemented a streamlined category-based system and reorganized their site hierarchy to make donating super simple. We worked from existing brand guidelines while making enhancements through typography and collages. In the end, we delivered a web experience that feels like UF but sets a new standard for the University's many websites.

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