How do you get someone's attention from a distance?
With really bold colors, really basic imagery, and really simple copy.
We used these posters to recruit drivers and riders on campuses to join Wanderlift, and the challenge here was stripping away as much as possible to keep the cognitive-load low, and the interest and virality high. The messaging resonated well across our campuses, as people would often say "oh Wanderlift! GTF up there!"
Thanks to Eric Jarosinski at NeinQuarterly for giving us the direction on copywriting here.
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