A proposal for backflip from a different angle. I have a sneaking suspicion that they won't go for any animal concepts so I worked the flipping cards idea. It may come across too serious, so I went with a more playful type. I'm also trying to keep it really clean.
This could look good with an animation.
about 2 years ago
I like the different approach. And I think it works.
That's cool and smart.
Any connection with this guy's shot? http://dribbble.com/shots/399594-Backflipping-Bear-Whaaa?list=popular&offset=4
what if you just did the word "BACK" in reverse? or upside down? Just a thought.
But I like this clean approach, James.
@Mike, I have given it some thought and it's an option at this point. Would be another creative element to the design.
@Dave, yes it's for the same company. Trying non animal ideas.
I was just thinking the same Dave! Same client?
This is really nice idea but I can't help but feel that all these concepts are simply reflecting the name rather than any brand propositions. I don't get a sense of who they are, what they do, what they stand for. It seems all a bit linear.
@Richard. I was working closely with the clients giving them raw ideas to see if they are suitable. I sometimes do this when time is important or committee approval is needed. They rather liked this but it may not quite be 'fun' enough. In the end, we do have to create a design that they will identity with and it may not be the 'cutest' one.
They are also seeking approval from a large number of people which makes it difficult.
Sounds like a tough client, James. Someone tweeted a link to 99Designs where they posted this as a logo contest too. Just watch out for yourself, cover your basis.
Really! Wow. I'd love the link.
This is the link: http://99designs.com/logo-design/contests/refine-logo-concepts-hot-mobile-games-company-116267/brief
I hope you all get paid or at least got a deposit.
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