Backflip 2

Backflip

13 Responses

  1. James Waldner James Waldner

    A proposal for backflip from a different angle. I have a sneaking suspicion that they won't go for any animal concepts so I worked the flipping cards idea. It may come across too serious, so I went with a more playful type. I'm also trying to keep it really clean.

    This could look good with an animation.

    likes

    about 2 years ago

  2. Stelian Vasile Stelian Vasile

    I like the different approach. And I think it works.

    likes

    about 2 years ago

  3. Milosz Klimek Milosz Klimek

    That's cool and smart.

    likes

    about 2 years ago

  4. Dave Bailey Dave Bailey

    about 2 years ago

  5. Mike Bruner Mike Bruner

    what if you just did the word "BACK" in reverse? or upside down? Just a thought.
    But I like this clean approach, James.

    about 2 years ago

  6. James Waldner James Waldner

    @Mike, I have given it some thought and it's an option at this point. Would be another creative element to the design.

    @Dave, yes it's for the same company. Trying non animal ideas.

    about 2 years ago

  7. Gert van Duinen Gert van Duinen

    I was just thinking the same Dave! Same client?

    about 2 years ago

  8. Rich Baird Rich Baird

    This is really nice idea but I can't help but feel that all these concepts are simply reflecting the name rather than any brand propositions. I don't get a sense of who they are, what they do, what they stand for. It seems all a bit linear.

    about 2 years ago

  9. James Waldner James Waldner

    @Richard. I was working closely with the clients giving them raw ideas to see if they are suitable. I sometimes do this when time is important or committee approval is needed. They rather liked this but it may not quite be 'fun' enough. In the end, we do have to create a design that they will identity with and it may not be the 'cutest' one.

    They are also seeking approval from a large number of people which makes it difficult.

    likes

    about 2 years ago

  10. Inka Mathew Inka Mathew

    Sounds like a tough client, James. Someone tweeted a link to 99Designs where they posted this as a logo contest too. Just watch out for yourself, cover your basis.

    about 2 years ago

  11. James Waldner James Waldner

    Really! Wow. I'd love the link.

    about 2 years ago

  12. Inka Mathew Inka Mathew

    about 2 years ago

  13. Rich Baird Rich Baird

    I hope you all get paid or at least got a deposit.

    about 2 years ago

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