Katherine Cory

Future of Work second choice

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Future of Work second choice flexible technology logos colour wip monogram mark logo identity ideas icon brand

From the beginning there were two marks that stood out to Emma and in the end this was the runner up.

This concept was based around the idea of how technology is usually depicted (with dots and lines.) I liked the idea of hiding a message within the mark so for each design, the dots are coloured to show a F and W. This design also would have been a flexible design so any of the 6 marks could have been used as it would still be obvious what brand they belonged too.

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