I was approached by Emma of Future of Work to design a logo for her consultancy, Future of Work. Emma works in Australia and helps tech organisations create better work environments for their employees; we discussed the direction Emma wanted to take the brand in and she mentioned she loved the simplicity of brands such as Atlassian, Gumtree, AirBnB and Spotify. She wanted something bold, colourful and a mark that could eventually work without the text and look great on t-shirts!
With this in mind, as her business is all about growth, moving forward and working in tech is about being connected, I brainstormed these ideas. As always, I wanted to focus on the marks, rather than colour so my first ideas with in greyscale. I also played with how the FW could form a monogram and how the F could stand alone.
L or F like
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