Insurance Quote Interaction

Stoked to share this shot! The last month, we were focused on redesigning our in-app insurance buying experience. We prioritized transparent pricing and removing industry jargon.

We wanted to make the decision of selecting and purchasing car insurance simpler. So we worked closely with our copy team (affectionately known as the copycats) on the language, and how we explain all of the complex nuances of car insurance.

This shot shows the interaction of selecting a plan. Stay tuned for more on this project as we continue to roll it out.

Posted on Dec 1, 2017
Root Insurance Co.
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