Root Insurance Co. Mark Austin

Take Root for a ride

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Take Root for a ride poster billboard columbus ooh root car insurance

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The Take Root for a ride local takeover consisted of dozens of placements, a range of sizes, and stretched across miles of our hometown, Columbus, Ohio. It's the product of over a month's worth of cross-team-collaboration between marketers, strategists, data-scientists, and creatives.

Concepting, testing, and iterating left my recycle bin full—and my ego tested—but ultimately paid off with a significant increase in brand recognition and account creation in the local market.

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