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El Mariachi brand strategy marketing illustration taglines slogans copy mexican tacos taqueria branding visual identity focus lab

Brand Strategy for Gordo Taqueria was inspired by their authenticity as one of the original San Francisco taquerias and the heritage of the Mexican food experience. Brand designer @Chase Turberville ran with it and created a series of Los Tontos, or "silly" Mexicano illustrations like this one, which I then got to create accompanying copy for. Most fun project of all time.

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