Plan A Logo

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This project was a brief from the YCN student competition 2011. The challenge for this brief was to create a visual identity for Marks and Spencer's Plan A and then use it to develop a campaign to engage customers to also take part. Plan A was originally Marks and Spencers way of creating and maintaining a sustainable business, however from their success wanted customers to follow their lead.

Logo: http://www.rinodesign.co.uk/planaidentity.html
Campaign: http://www.rinodesign.co.uk/planacampaign.html

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