In November 2016, I started working on a freestyle concept for the bmw.com content platform to show BMW what was possible. Now, one year later, the concept went live and shows what content marketing really can do. Many images and videos aren't performance stopper because of Google's AMP Project and a website that is more than a website: It's a Progressive Web App (PWA). We worked directly with Google to make the site up to 300% faster than normal websites.
Agency: Jung von Matt.
