Joe Sutton

Counted Animation

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Counted Animation healthy eating logo design counted motion animation wordmark icon branding logo

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This is a custom mark and wordmark, for an app to help people who use flexible dieting. It will be a simple interface letting you input your macros and meals will be found to fit into them.

The identity represents the simple nature of the app. There are 3 components making up a C shape which represents the 3 macronutrient groups. They are surrounded by the circle signifying the meal. There is also a smiley face when you rotate the logo, as something to help the logo be memorable and set the tone for the fun and stress free app to find meals that fit your diet plan.

Would love to hear your thoughts!

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