Iterable Brand Illustration Guides

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Iterable Brand Illustration Guides pictogram identity set illustrations guidelines website elements hand drawn sketches art consistency fox mascot ar cards color palette style guide design system

The core value of design agency is to create a consistent design system that could be applied easily by in-house design team on the client's side.

Iterable is a good example of such project.
During the project process we defined core illustration principles, color palettes, brush styles, etc.

As an outcome, if you check some of the pages (1, 2, 3, 4) you will find some illustrations made by our team and some stuff designed by client's in-house design specialists. And the main point here is consistency.


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