Fox Sports concepts

While working @RALLY Fox Sports asked us todo some concepts for their Fox Box. The idea here was to have every instance of the scoreboard connected. Creating something that is fluid and modular. The use of color is reserved for transitions and important moments. Carrying the viewer though the experience. And we wanted a minimal design contrasted with high energy motion.

The reviews are mixed. To jarring from the status quo?
What do you think?

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Posted on Nov 14, 2017

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