Yeay, a Berlin based start-up, is on a mission to redefine the shopping experience for generation Z, enabling its users or brands to sell products with videos.

Earlier this year I teamed up with yeay to help them with exploring new revenue streams by opening up the purchase flow. Sellers can share their products on social media sites with their followers, who then can purchase the product within the browser without having to download the app or register first.

This early iteration uses data from the user’s social media profile to show a mix of other influencers the user follows and mutual friends who own the product. The ratio between content and visual is based on the hypothesis that the video has already been seen by the time the user lands on the product detail page. Therefore, we prioritised content over the visual. The video can be replayed anytime by pulling the card down.

Will share more of the project soon!


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Pascal Gärtner
I compose unique languages for digital products

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