Whittard Concept

Roughly month ago I've been working on some Whittard press banners. They have really beautiful photos and I was thinking about how they would look on the website. So I tried to create a concept of how the new Whittard e-shop might look. It's just a showcase of some UI elements without any previous research, prototyping and testing. What do you think?

In a free time I will continue to work on it and I will post more screens.