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MaBos is a mall food court taco kiosk that Vigor has had the opportunity to reposition among a saturated market of quirky TexMex options. Unfortunately the project is on hold for now, but I can share some concept art that we created to frame what the new brand personality would look and sound like.
The overall new personality traits we wanted to convey were gulf-coastal vibes, a nostalgically street atmosphere, featuring genuinely crafted tacos. For this direction my goal was to feature something really eye-catching and modern, while still throwing it back to folksy street signage found in the Yucatan Penninsula.
Click the attachment to see the entire piece.
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