Camoji - GIF Sharing App

Camoji lets users quickly and easily create animated GIFs, including memes and reactions, with their device’s camera to send to friends. For their relaunch, the Camoji team partnered with Idol to breathe new life into the product experience.

We injected fresh creative and innovation, with new bespoke photo filters, messaging, and a reimagined on-boarding experience.

Custom filters included:

Hero
Darkroom
Pro-X
Selfie Strobe
Drunk Filter
Grain
Memories
Cool Blue
B&W
Faded
Neon Aquaberry
Selective Colors
Twilight Just Right
Unnecessary Censorship

Camoji was then able to roll the newfound momentum of the updated release into a massive distribution deal and ultimately, a high caliber acquisition.