We recently partnered with Doctorpedia, a Los Angeles–based startup that is building a digital health information platform. The team at Doctorpedia is combining credible doctors with innovative technology to deliver the most comprehensive suite of healthcare tools to the public.
Idol was tapped to breathe fresh life into the brand and product by establishing a new look and feel and launching a digital sales tool experience to help onboard doctors and investors.
Over a 3 week sprint we developed a design framework including updated typography, color palette, UI elements, and story hierarchy. We then designed and built a responsive experience to promote the features and value proposition of the platform.
This shot is from our sketching/wireframing phase. We tend to move quick, so we prefer to sketch on paper/whiteboards, opposed to doing higher fidelity wires. Through this process we landed on the framework of Inspire > Educate > Activate to tell the Doctorpedia story.
Feedback and comments welcomed. More shots to come.
If you're looking for a brand evolution or refinement, get in touch. We're actively booking new engagements for early 2018.
Email us at email@example.com
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